Professional Master's in Marketing and Public Relations (MMPR)

Introduction

The IHATC International Training Academy believes that true success in the business world relies on marketing and public relations professionals possessing the strategic skills and vision necessary to achieve organizational and personal goals. The Professional Master's Program in Marketing and Public Relations provides these essential tools and concepts for specialists to formulate effective marketing strategies, enhance corporate image, and increase sales efficiently. The program features a broad intellectual foundation, a fast-paced curriculum, and offers students a rich leadership experience.

The program is built on two key principles: seriousness and a close connection to the nature of business activities, linking academic depth with a strong focus on practical applications. This enables participants to enhance their skills in marketing, public relations, and sales, while boosting their ability to build corporate identity, manage communication strategies, and achieve sales growth effectively.

Program Mission

To qualify professional cadres equipped with the knowledge, values, and research skills necessary to enable them to manage marketing, public relations, and sales effectively, contributing actively to enhancing corporate identity, increasing competitive advantage, achieving sustainable growth, and serving the community.

Program Objectives

• Develop qualified personnel to manage marketing, public relations, and sales efficiently.
• Improve the quality of professional training and enhance its outcomes in line with labor market requirements.
• Organize workshops and conduct case studies and applied research to analyze challenges in marketing, public relations, and sales and find innovative solutions.
• Enhance sustainable community engagement through professional training and skill development that supports institutional development and social responsibility in professional life.

Study Curriculum

The Professional Master's Program in Marketing and Public Relations is a comprehensive program consisting of 5 accredited study levels, including the following diplomas:

• Integrated Diploma in Marketing Management (MKT-D)
• Integrated Diploma in Public Relations Management (PR-D)
• Integrated Diploma in Sales Management (Sales-D)
• Integrated Diploma in Strategic Management (SM-D)
• Integrated Diploma in Skills Development (SD-D)

These integrated diplomas aim to equip specialists with practical knowledge and skills in marketing management, public relations, and sales, along with strategic management and skills development. Through these programs, learners acquire effective tools to enhance their capabilities in managing marketing campaigns, building public relations, increasing sales, and making strategic decisions that support institutional success and professional development.

Program Duration

Each level consists of 80 training hours distributed over a month in an intensive training format, with 3 lectures per week on Sunday, Monday, and Tuesday. Each level comprises 12 lectures. The total duration of the entire program is 400 training hours distributed over 5 months in an intensive training format.

Program Advantages

• Comprehensive training package including (course material, trainer's guide, and trainee's guide).
• Documentation and accreditation of the certificate from the Ministry of Foreign Affairs without any additional fees.
• Free shipping of certificates via express courier services.
• Exclusive membership in the IHATC International Training Academy, which includes:
• 30% discount on all training programs.
• 50% discount on marketing services such as website design, social media management, and advertising material design for courses.
• Lifetime technical and consulting support for trainees.
• Exclusive job and practical training opportunities through the academy's partners.
• Interest-free installment payment options to facilitate payment for trainees.
• Access to a comprehensive digital library containing advanced research, studies, and training materials.
• Option to attend live lectures or watch recorded sessions at any convenient time.
• Instant digital certificates upon completing the diploma, with the option to obtain a certified physical copy.

Program Goals

The Professional Master's in Marketing and Public Relations aims to enhance learners' capabilities through:

• Applying modern concepts and theories in marketing and public relations, utilizing research tools and skills to address challenges related to these fields and achieving high efficiency in executing marketing strategies and increasing sales in various work environments.
• Enhancing effective communication skills, both written and verbal, in line with the professional environment, while promoting a culture of mutual respect and encouraging constructive dialogue in the context of marketing, public relations, and sales management.
• Making evidence-based strategic decisions that align with the requirements of the global business environment, considering ethical aspects and social responsibility, contributing to achieving sustainable institutional development in marketing, public relations, and sales.
• Developing leadership and collaboration skills, enabling specialists to interact effectively in diverse work environments, relying on critical thinking, professional values, and interpersonal skills to enhance performance in marketing and sales management.
• Analyzing competitive opportunities and enhancing the positioning of institutions through employing strategic and creative thinking to address dynamic challenges in marketing, public relations, and sales.
• Understanding local and international business environments through practical experience and direct interaction with national, regional, and multinational institutions, allowing learners to gain practical insights that support the success of their marketing, public relations, and sales strategies and develop their organizations.

Target Audience

This program targets ambitious professionals who aspire to excel in marketing, public relations, and sales, including:

• Experienced professionals seeking a master's degree to enhance their capabilities in marketing, public relations, and sales without interrupting their work.
• Professionals wishing to develop their skills in strategic marketing, brand management, and public relations to enhance their decision-making abilities.
• Department managers and team leaders aiming to take on greater responsibilities in managing marketing campaigns, developing sales strategies, and enhancing the corporate image in a competitive environment.
• Senior executives seeking to enrich their practical experiences with advanced academic knowledge in marketing, public relations, and sales to achieve institutional growth.
• High-potential employees aspiring to advance to leadership positions in marketing management, business development, or managing sales and public relations teams.
• Employees with increasing job responsibilities who require advanced skills in digital marketing, sales strategies, and public relations management to ensure the achievement of their organization's business objectives.
• Recent graduates seeking to acquire advanced practical knowledge and skills in marketing, public relations, and sales to enhance their job market opportunities.

Career Opportunities for Graduates

The program opens up extensive career opportunities for graduates in senior leadership and management positions, including:

• Marketing Manager
• Public Relations and Media Manager
• Sales Manager
• Business Development Manager
• Brand Manager
• Digital Marketing Manager
• Strategic Planning Manager for Marketing and Sales
• Corporate Communications Manager
• Marketing Consultant or Public Relations Consultant
• Customer Relationship and User Experience Manager
• Entrepreneur and Founder of a Marketing or Business Consulting Company