Professional Doctorate in Marketing and Public Relations Management (Ph.D. of MPRM)

Introduction

The IHATC International Training Academy believes that true success in today’s business environment depends on professionals and executives possessing advanced strategic and marketing skills that enable them to build strong brand identities, manage relationships effectively, and drive business growth.

The Professional Doctorate in Marketing and Public Relations Management program aims to qualify marketing leaders at an advanced academic and practical level by equipping them with in-depth knowledge and modern methodologies. These tools help them create impactful marketing strategies, develop corporate communication frameworks, and foster sustainable customer and stakeholder relationships.

Program Mission

To prepare leadership professionals with advanced expertise, research capabilities, and strategic skills in marketing and public relations management, enabling them to enhance brand positioning, develop sustainable communication strategies, and drive business and social impact.

Program Objectives

• Develop highly professional leaders in marketing and public relations management.

• Enhance strategic marketing planning skills and data-driven decision-making based on scientific evidence and best practices.

•  Strengthen research and analytical capabilities to solve complex marketing challenges and support innovation in the business environment.

•  Equip scholars with the necessary tools to develop corporate communication strategies, crisis management plans, and public engagement initiatives.

•  Improve the quality of professional qualification and enhance the integration of academic knowledge with practical applications.

Study System

The program adopts a Competency-Based Equivalency System, allowing professionals with substantial experience and specialized certifications in marketing and public relations to submit their credentials for academic review. Upon meeting the criteria, professional experience is accredited, and the professional doctorate degree is awarded based on approved standards.

Program Benefits

• Access to a comprehensive curriculum covering advanced topics in marketing, brand management, and public relations.

• Certification accredited by relevant authorities and eligible for authentication by the Ministry of Foreign Affairs at no additional cost.

• Free shipping of certificates via express courier services.

• Exclusive membership in the IHATC Academy, including discounts on training programs and consultancy services.

• Lifetime academic and advisory support.

• Exclusive job opportunities and hands-on training through the academy’s partner network.

• Interest-free installment plans for flexible payment options.

• Access to a digital library containing research papers, studies, and advanced training materials.

• The ability to attend live lectures or watch recordings at any convenient time.

For registration or inquiries, please contact the academy.